Behind every successful business, nonprofit,
and community project are countless details that need attention.
The systems.
The schedules.
The communication.
The follow-through.
That’s where SoftWild Operations comes in.
SoftWild Operations was created to support founders, small teams, and mission-driven organizations with the operational care and structure needed to turn ideas into action.
Hi, I’m Michelle,
the founder behind SoftWild Operations.
For over a decade, I've built the operational backbone for organizations doing work I believe in. I've developed SOPs, workflows, and organizational systems that help small teams run more efficiently. I've managed projects and events from planning through execution: coordinating timelines, vendors, and communications so nothing gets missed. I've handled client and organizational systems across Google Workspace, project management platforms, CRMs, websites, and email marketing tools.
As an Executive Assistant, I've been the reliable point of contact for founders and directors, managing calendars, communications, and follow-through across multiple projects at once.
I’ve supported an art and community-based organization with their programs directly: building and maintaining website pages, handling backend updates, designing graphics, and writing copy that reflected their voice. I’ve partnered with independent artists to promote gallery openings and film screenings.
As a Marketing Project Assistant, I've drafted and edited content across client accounts, kept campaigns moving across designers and writers.
I also bring hands-on experience with outdoor and field-based organizations: coordinating logistics for multi-day wilderness expeditions, leading trauma-informed programming for veterans and foster youth, and managing food systems, scheduling, and safety planning for outdoor leadership programs. And on the ground, I've built donor communication systems for a mental health nonprofit and managed harvest operations on a working farm.
I hold a degree in Experiential Education from Prescott College, and I'm comfortable across the tools that keep organizations running: Google Workspace, Asana, Squarespace, Mailchimp, QuickBooks, Salesforce, and more.
Whether you're a founder launching something new, a nonprofit stretched thin, or a program that needs someone to handle the hundred small details behind a single event, that's the work I'm here for.
You don't have to hold every detail alone.
Why "SoftWild"?
Soft represents the thoughtful human sides of operations: the care, flexibility, and attention to meaningful work.
Wild represents creativity, growth, and the courage to build something different.
Together, SoftWild reflects the way we approach operations: with structure and strategy, but also with curiosity, compassion, and adaptability.
Let’s build something that lasts.
SoftWild Operations provides the steady support behind the scenes so your vision has room to grow.